Passionate about learning, and a leader by nature, I graduated from the National Arts University. On 2018 I founded ay!, an organization focused on design with a Teal point of view.
There, my responsibilities range from developing workflows, designing client and internal projects, and general contact with clients.
I love to introduce an artistic look to my designs, adding personal touches that allows each brand, organization and project to be humanized.
Most of my career I worked as PM and UX designer for enterprise software companies. I currently collaborate with international conferences in the programming realm, with social and environmental projects in the local goverment, and stay close with Teal and Agile developments.
I'm moved by social, cultural, and green projects.
Check out my resumee
How we design brand identities
Step 1: Initial briefing
We schedule a free call to get to know you and your project. Key questions are asked to fill the initial briefing and design a proposal
Step 2: Makesense study
Makesense exercises, competition and target analysis help us reveal your organization's identity
Step 3: Identity approaches presentation
We showcase the identity results in a presentation that includes branding ideas (color palettes, typography, logo, etc.)
Step 4: Revision
Revision cycle starts for you to give your feedback on general visual and communication guidelines
Step 5: Identity manual & deliverables
All logo files and a Branding Manual are delivered, with visual and communication guidelines to be used in future brand projects
How we design websites
Step 1: Research
We research your organizational identity to make sure all visual & communication guidelines are met.
Step 2: Goal setting
Specific objectives are set for the website both in terms of functionality and communication
Step 3: Wireframing
Wireframing design starts along with the copywriting to design the structure of your website's content
Step 4: Prototype
Using visual guidelines and the brand identity, we design a visual prototype (using figma, xd, etc.)
Step 5: Revision
We start a review and correction cycle with the number of reviews included in the proposal
Step 6: Web Launch
Once the revision cycle is done, we run a testing cycle, and then we schedule with you a launch date!
