In 2022, a new branch of local goverment was introduced in Ezeiza, Buenos Aires. Focused on young people from 13 to 20 years old, its purpose is to organize activities, classes and events, while also offering a helping hand for people in the district.
Brand Identity
For their logo and image, they wanted to convey the idea of coming toghether in a space that is dedicated to the youth, with a playful touch.
They also wanted to highlight the different areas in which the secretariat would be involved: Sports, education, art, and environmental care.
Previous to our involvement in this project, they were using a photo as a logo, and even though they recognized the disadvantages, they were fond of the idea behind the picture. This is why we constructed a logo keeping in mind that original picture:
The logo is minimal and fit for the many different uses the regional goverment will give it (including social media, banners and posters, merchandising like Tshirts and bucket hats, tags, etc.)
It also reminds us of the hands for unity, the home for the warm space provided, and the fun fo the youth.
Events
The main event on launch year was a free festival that included local artists and artisans.
Because the aim was to have several instances of this festival and move it across the district, we named it "Nómada" (Nomad).
We designed the flyer for the festival: a goup of 5 people representing the areas of the secretrait, all in a van full of stuff, ready to explore and share their talents.
Social Media
We created templates for social media in Figma, and taught community managers to use figma to create and share instagam posts.
Resumee templates
One of the activities that this branch offers is to build a resumee and cover letter side by side with whoever needs it.
We used Figma to design 4 styles of resumees, some more classical and some more daring.
We trained the team to use figma and fill the templates with real data. They also can let the person choose the main color for each of the designs thanks to figma capabilities.
